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OnTheList set to expand into three new Asia-Pacific markets

Hong Kong-headquartered flash-sale pioneer OnTheList is preparing to launch subsidiaries in three more Asia-Pacific markets as initial international forays pay off. 

OnTheList turned three in January and during that time has expanded from running short-term sales in pop-up spaces to having its own permanent store in central, launching online sales in Hong Kong and expanding into Singapore and Taiwan. 

Co-founders Diego Dultzin and Delphine Lefay say they are now looking at starting online flash sales in Singapore, where the response to physical store sales has been strong. 

“We are also looking at starting offline sales in other markets including Malaysia, Thailand and Australia,” Dultzin told Inside Retail Asia.

“We are targeting to open online flash sales in Singapore before the end of this year. For the other markets, we plan to roll out next year. As we work very closely with the brands who are our most important partners, we will likely open first in the markets where the brands have the most immediate needs,” he said.

Launching in Taiwan three months ago, OnTheList has already held 11 sales there with “very good figures”. 

“Taiwan is doing very good for a start,” Dultzin said. 

To help implement the regional expansion, OnTheList has appointed a new MD for Southeast Asia, Nancy Chen. 

A former executive director with Dickson Concepts, Chen has most recently been working with GRI Asia and has served as a director of luxury chandelier company Windfall Asia for five years. 

OnTheList was created to help brands shift excess and end-of-season stock without adversely impacting the value of their core products or turning flagship boutiques into short-term discount stores.

Since its launch in 2016, OnTheList has helped more than 350 brands move stock through its online or offline channels, including Burberry, Samsonite and Furla.

“OnTheList is looking forward to many new adventures and pushing forward with key developments, as well as raising awareness of sustainability in the fashion and retail scene worldwide,” said Dultzin.

“We have great ambitions to grow further in Asia for both in-store and online flash sales.”

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