Don Quijote Hong Kong has opened its first store, in Mira Mall at Tsim Sha Tsui. 

The Japanese bargain retailer will sell a full range of discount merchandise as in Japan, as well as ready-to-eat meals and Japanese specialty products.

Regional operator Pan Pacific International Holdings, which has three stores in Singapore and also plans to make its Thai debut in Bangkok this year, has leased a 15,000sqft space at the mall. The store is the sixth in its regional network, which also trade under the Don Don Donki brand. It has operated in Singapore since 2017, and has close to 40 stores in the US.

The company is hoping to target Mainland Chinese tourists with its distinctively Japanese product range. 

“Don Quijote’s Tsim Sha Tsui location can attract mainland tourists who travel via the high-speed rail and mega bridge,” said senior director and head of retail services at Knight Frank Helen Mak. “Instead of shopping for luxury items, these same-day visitors usually spend money on cosmetics, health care items and food, products that are most celebrated at [Don Quijote].”

Besides its general merchandise and fresh food offer, the Don Quijote Hong Kong store features a cafe.