Kiki Noodle Bar in Hong Kong has opened at K11 Musea at Tsim Sha Tsui’s new Victoria Dockside development.

The health-focused Taipei noodle bar brand launched its Hong Kong flagship at IFC mall in Central last month.

Designed in an identical boutique style as the brand’s flagship, KiKi at K11 Musea is positioned as a homely, welcoming 1300sqft haven seating 42, featuring natural sunlight with minimalist decor of wood, cement and clay brick. Denim curtains and hanging copper lamps and green elements of pot plants on petite tables extend the design theme reflecting a relaxed hipster culture.

At the entrance, a “Kiki Noodle Cart” recalls the brand’s heritage from traditional noodle stalls.

More outlets of Kiki Noodle Bar in Hong Kong are planned in partnership with local hospitality group Lai Sun Dining. The Kiki Noodle bars followed a successful pilot introduction of the sister concept, Kiki Tea@Sun’s Bazaar at Pacific Place.