Timepiece brand Blancpain has opened its largest store yet in China in Beijing.

The 380sqm two-level streetfront showroom, located at China World Mall near Beijing’s CBD, features an interior that reflects the brand’s heritage, inspired by the Blancpain’s centuries-old farmhouse production facility in Le Brassus, Switzerland.

Polished cherry woodwork and streamlined furniture are placed to conjure up the ambience of the traditional watchmakers, alongside comfortable seating, a lounge bar, a VIP suite and a sweeping staircase.

The store offers a customer service center that offers watches servicing as well as product and maintenance advice.