Le Saunda CEO resigns, just as shoe retailer shows signs of turnaround

Le Saunda CEO Cheng Wang has resigned and will leave the company on October 16.

According to a stock exchange filing, Cheng is leaving in order to pursue “his other personal affairs”. The Le Saunda CEO will also vacate his seat on the shoe retailer’s board. 

On the same date, another director, Marces Lee Tze Bun will also resign. The company said there was no matter with respect to either person’s departure that needed to be brought to the attention of the company’s shareholders.

The statement coincided with a positive profit warning issued by the company. 

Based on unaudited management accounts, the company expects a consolidated profit attributable to shareholders for the first-half year of RMB 2 million (US$280,000), compared to a loss of RMB 9.585 million ($1.34 million) in the same period last year. The turnaround was due to improved sales Mainland China stores, reduced administrative expenses due to a restructuring of regional offices and the closure of underperforming stores across its network. 

Sales in Le Saunda’s self-owned stores (excluding e-commerce) were down by 6.5 per cent in the second quarter, but same-store sales were up 17.5 per cent, reflecting a streamlined store network. Online sales, however, plunged 28.4 per cent.


Le Saunda has shuttered 156 outlets between the end of the second quarter last year and August 31 this year, leaving its with 465 outlets in Mainland China, Hong Kong and Macau. All but 56 of those are self-owned, as opposed to franchised. 

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