Jebsen Consumer has opened its first retail flagship J Select store in Hong Kong.

The new 3000sqft store is located in the new K11 Musea at Victoria Dockside in Tsim Sha Tsui. It features a minimalist and stylish store design with more than 1800 items of merchandise sourced from across the world.

“This flagship store plays a significant part in our long-term development vision for the brand,” said J Select business director Gladys Leung. “We are very much looking forward to meeting our customers here at K11 Musea – a new landmark in Hong Kong where different shopping experiences are provided for customers to explore and discover their own lifestyle.”

The store is divided into different zones focused on beauty, gaming, and home enrichment, amongst others. Customers are given the opportunity to personally experience and engage with related products in each zone.

In the beauty zone, a wide selection of “on-trend” skin care brands are available in addition to beauty devices from brands such as Ya-Man and Artistic & Co, as well as natural skincare brands such as Juvena from Switzerland and Algenist from the US. A skincare consulting area provides the chance to experience the beauty products on offer in privacy.

The gaming zone showcases various high-technology products, allowing customers to try out gaming gear from brands such as Asus, Logitech, and Razer. A different zone has the largest Dyson shop-in-shop in Hong Kong.

A statement from Jebsen Consumer said the firm will continue to expand its omnichannel presence with retail stores and e-commerce portals across Hong Kong and Mainland China.