Hong Kong flash-sale pioneer OnTheList will hold its first Shanghai event this week.
Co-founder & CFO Diego Dultzin Lacoste says the flash sale will be conducted for fashion distributor ImagineX and feature the brands Club Monaco and Juicy Couture. Products will be discounted by up to 80 per cent and 90 per cent respectively.
OnTheList turned three in January and during that time has expanded from running short-term sales in pop-up spaces to having its own permanent store in Hong Kong’s Central, adding online sales in Hong Kong and expanding into Singapore and Taiwan.
Earlier this year, Lacoste confirmed the company was looking to start offline sales in other markets including Malaysia, Thailand and Australia.
“For [these] markets, we plan to roll out next year. As we work very closely with the brands who are our most important partners, we will likely open first in the markets where the brands have the most immediate needs,” he said.
The Shanghai event runs from Thursday through to Saturday at Garden Square on Beijing Road.