Paris-based affordable-luxury fashion brand Maje has opened a store at Cityplaza Hong Kong, marking its 11th outlet in the city. 

The new Maje Cityplaza boutique occupies 110sqm and features several key design elements. 

The Fins Louvre element was set up adjacent to the store entrance while natural oak floors, Indian silk carpets were installed inside. Inspired by an idea of French luxury, the warm interior and decor reflect the feminine and modern style of Maje’s apparel and accessories collections. 

Founded in 1998 and operated by Chinese-owned SMCP Group, the fashion brand now has more than 540 points of sale throughout the world and operates in 39 countries.