Fashion-tech brand Pomelo plans to launch 100 additional Pomelo Partner stores by December on the back of a US$52 million Series C fundraising.
The brand is intending to solidify its omnichannel retail presence in Asia, starting with Thailand.
Pomelo Partner stores function as pick-up locations where customers can have their Pomelo items delivered, try on the items and pay only for what they choose to take home. The stores target a demographic of 25 to 34, and are located in convenient suburban locations such as cafes, salons, fitness studios, florists and even other clothing stores frequented by its customers.
“Creating the best omnichannel retail experience means integrating our products with customer lifestyles, and the first 35 Partners in Thailand allow us to be where our customers live, work and play,” said Pomelo CEO and co-founder David Jou. “The growth of this network in the coming months makes returns easier and allows customers to try on and pay for only products they love with ease at a location nearest to them.”
The Pomelo Partner store network is set to grow from the current 35 in Thailand to 100-strong come the end of the year. It also plans to cover all provinces in Thailand and then Singapore in preparation for further international expansion; it currently seeks Pomelo Partner store potentials in Singapore and looks to launch the first partner store in the territory by early next year.
Currently, Pomelo’s nine retail stores and nine pickup locations across Thailand are strategically located in high-traffic urban locations.