Italian shoe brand Geox has opened an X Store concept in Singapore with a new outlet in Paragon, Singapore.

The concept fuses various design elements under one roof designed to convey Italian quality, contemporary design, sustainability and digital technology. It offers a multi-sensorial shopping experience which uses technology to engage the senses both inside and outside the premises. A wide entrance door is pierced with circular cut-outs alluding to the holes on Geox soles. 

The core of the new store rests on a digitalised screen that explains the principle of breathability to customers, detailing current trends and available collections as well as providing detailed descriptions of the patents for each unique Geox product.