DFS Group has become the first international retailer to activate WeChat facial-recognition payment outside Mainland China.
Authorised by the government of Macau, DFS Group has trialled 10 WeChat facial-recognition devices at T Galleria DFS.
After the Macau success, T Galleria Beauty by DFS in Hong Kong’s Causeway Bay will be the next store to enable the new payment system.
“WeChat facial-recognition payment has become the predominant form of digital payment amongst key retail market players [in Mainland China], further closing the gap between the online and offline experience,” said Zac Coughlin, chief financial officer at DFS Group. “We are immensely proud to become the very first global merchant outside Mainland China to enable WeChat Facial Recognition Payment, as part of our commitment to constantly adapt to the ever-evolving needs of our customers.”
With the facial-payment technology, DFS and WeChat aim to enhance their customers’ experience by doing away with QR codes.
WeChat facial-recognition payment is only available to customers with a valid Chinese form of identification.