PlaceWise Digital and Boostcom will enter into a merger, bringing together a suite of digital solutions for the global shopping-centre industry.
Both companies focus on connecting the physical and digital shopping experiences to the benefit of consumers and shopping centres. The combined business will enable shopping centres to deliver a connected consumer experience across all digital channels, improving the shopping experience and increasing shopping centre revenue.
“We’re fundamentally changing the way people and shopping centres interact,” said Boostcom Group CEO Peter Tonstad. “Retail is changing, and digital is driving the evolution – and not just online. Digital holds the keys to retailer productivity and consumer satisfaction in the physical shopping centre as well.”
“This merger will bring expanded capabilities to customers of both companies, enabling data driven decision making and personalised content delivery to shoppers around the world,” said PlaceWise Digital CEO John Dee. “Shopping centres face unique challenges in today’s market. They need partners that understand and have the experience and technology to help them grow in the evolving digital economy.”
Together, the combined companies will serve close to 1000 shopping centres in 20 countries, located in Europe, Asia, the US, and Canada.
In March of this year, Boostcomacquired iColumn, a company specialising in digitalisation of shopping centres in Southeast Asia. The companies will continue to operate under their individual brands in their local markets.