The Shilla has won the race to operate one of the two Macau duty-free concessions at the territory’s international airport.

The five-year agreement allows the firm to operate half the airport’s duty free space, a roughly 1122sqm area at the north departure level airside of the passenger terminal. The firm has run some duty-free services at the airport since 2014 in cooperation with Hong Kong duty free retailer Sky Connection. The new concession has been awarded to Shilla alone.

Aggregate revenue on the space is likely to approach US$600 million over the course of the contract.

Stores at the new area are expected to focus on Korean beauty products targeted at Chinese travellers.

“We have been sharpening our edge on beauty as customers have been recognising us as a beauty powerhouse,” said a Shilla spokesperson to TRBusiness. “We are launching exclusive products and collaborating with new media.”

Shilla now has five international locations that also include Singapore, Hong Kong, Phuket and Tokyo.