Hyundai Motor Group and affiliate Hyundai Transys have debuted a series of fashion collaborations created from recycled car seat waste.

The Re:Style fashion event has now featured at Beijing’s 2020 S/S Fashion Week after a New York Fashion Week event held two months ago.

It featured seven collaborations with the recycled design elements under the project’s chief designer Zhang Na, founder and designer of fashion brand Reclothing Bank. Zhang was the first Chinese designer to collaborate with Starbucks and is one of Forbes China’s Top 30 fashion designers.

“The vehicle is one of the most important factors in our lives nowadays, and the eco-friendly vehicle ushers in a new progress to help us protect the environment,” said Zhang Na. “In this perspective, the collection made of car seat waste materials from Hyundai Motor is another great way to emphasise sustainability.

“I am very glad to be part of the collaboration with one of the biggest automotive companies in the world. I am also surprised by the fact that Hyundai Motor tries its best to be sustainable with diverse activities. All of our purpose is to make less waste, recycle and restyle.”

“The collaboration project using the car seat waste, Re:Style itself was a fresh idea,” said Marie Clare China CEO Alex Sun. “It was an interesting and meaningful event to show the real meaning of upcycling with fashion.”

Hyundai Motors also unveiled an eco-friendly vehicle, the Encino EV (also branded as Kona EV in other markets) at the event.