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Marketing during covid

Lessons marketers have learnt from the pandemic

The Covid-19 pandemic has presented a steep learning curve for marketers.

Will we see a ‘new’ bricks and mortar resurgence in 2021?

The short answer to this question is yes.  It’s yes for two reasons: The first being brick and mortar is still an i...
Brand relationships

Every day should be Black Friday: how to build lasting brand relationships

November is an incredibly busy month for retailers in Southeast Asia with almost back to back Single’s Day and Black Fri...

Sometimes only a physical keypad will do

Physical keys are more intuitive, providing tactile feedback when the button is pressed

How to predict unpredictable demand: forecasting in times of crisis

Retailers today need to plan demand for an unpredictable future, and all they have to work with are months of biased or ...

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