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Lessons marketers have learnt from the pandemic
The Covid-19 pandemic has presented a steep learning curve for marketers.
Will we see a ‘new’ bricks and mortar resurgence in 2021?
The short answer to this question is yes. It’s yes for two reasons: The first being brick and mortar is still an i...
Every day should be Black Friday: how to build lasting brand relationships
November is an incredibly busy month for retailers in Southeast Asia with almost back to back Single’s Day and Black Fri...
Sometimes only a physical keypad will do
Physical keys are more intuitive, providing tactile feedback when the button is pressed
How to predict unpredictable demand: forecasting in times of crisis
Retailers today need to plan demand for an unpredictable future, and all they have to work with are months of biased or ...
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