Xiaomi India has been recognised as the largest exclusive brand network in the territory.

The finding was released in a study by retail and channel solution provider Channelplay, and coincides with the launch of the brand’s 2500th Mi Store in India. Xiaomi India now has Mi Stores in more than 790 cities.

The results of the study showed that Xiaomi’s retail network is 44-per-cent larger than Samsung; 108-per-cent larger than Domino’s; and 117-per-cent larger than Bata in terms of exclusive brand retail presence.

“We started our offline journey in India in 2017, and our expansion gained momentum last year,” said Xiaomi India COO Muralikrishnan B. “We have crossed the milestone of 2500 Mi Stores in less than a year across 790+ cities and towns and extremely proud to be bringing the best specs, with highest quality at an honest price with an exceptional retail experience to our Mi fans in all rural areas.”

Earlier this year, a Counterpoint Research Market Monitor named mi.com as the top single brand online smartphone channel in India.