Retail marketers are about to see months of brainstorming, planning, creative and execution come to be implemented over the holiday season.
The biggest sales period all year is approaching, starting at the end of November with Black Friday and Cyber Monday then continuing on until the end of December with Christmas and Boxing Day.
In past years, the Australian Retail Association has estimated that Australian shoppers spent more than AU$21 billion over the five-week-long holiday season. Thus there is a lot of pressure on marketers to onboard new products, localise, create offerings and position promotions in a way that delivers high conversion rates – and to compete for the holiday shoppers’ dime.
It’s a balancing act between getting the marketing campaign out of the door while maintaining the product experience and simultaneously being creative – all on a short timeline.
What is the ideal product experience?
The last decade has seen marketers researching, learning and testing new user experiences, customer experiences, online experiences and now is the time to understand the product experience.
A Product Information System (PIM) or product experience platform, like Contentserv, can bring together information from multiple sources, eliminate duplications and enhance content to create impactful, channel-specific, product messaging. It acts as a trusted partner that streamlines the process, and frees up time to focus attention back on the creative.
A product-experience platform lets you consider your customers’ affinities, tastes and mood to take those experiences to the next level.
And the more you use the PIM, the more insights and the closer it becomes possible to get to the customers – a way to ensure their loyalty in the future.
“Within just two months, Trust, the leading value-for-money brand for digital lifestyle and gaming accessories, was able to complete its data setup and migration, link its products and digital assets, and publish to its website — all in time for the end-of-year peak season,” said Sascha Reppel, MD, APAC at Contentserv.
Contentserv has launched a new ebook: Manufacturing in the Digital Age – How Data is Driving Your Business to help you learn:
* Data and the critical role it plays in technology.
* The first stop in your digital transformation journey.
* Key challenges and solutions for brand control and consistency.
* Why product content is the cornerstone to D2C success.
* How contextual content creates groundbreaking product experiences.
To access the eBook please click here.
If you would like to know how Contentserv can help you with your product experience, feel free to contact us.
