Shake Shack to double down in Singapore, Philippines
Fast-food chain Shake Shack has announced new outlets in Singapore and Manila after enjoying early success with its debut stores in the two Southeast Asian cities.
In Singapore, the US fast-food chain is bringing what it describes as its “design-driven restaurant” concept to Singapore’s CBD next year after its successful debut at Jewel Changi shopping centre.
Located in a historical building at 89 Neil Road, the restaurant will work closely with local artists and suppliers and will promote its mission to ‘Stand For Something Good’. During fitout, a hoarding will bear the artwork of Singaporean artist Sam Lo who blends Shake Shack’s icons with traditional Peranakan cultural patterns.
Meanwhile, in Manila, the company will open a new outlet at SM Megamall next week seven months after its debut in the Philippines.
Besides its menu items such as ShackBurger, Shack-cago Dog, crinkle-cut fries, beer, wine and frozen custard ice cream, the Philippine outlets offer exclusive items including Ube shake and Calamansi Limeade.
Launched in 2004 in a hot-dog cart, Shake Shack has expanded to more than 250 locations in the US and more than 85 international locations including London, Hong Kong, Shanghai, Singapore, Philippines, Mexico, Istanbul, Dubai, Tokyo, Moscow and Seoul.
The next year will see Shake Shack expand further both domestically and internationally. Global revenues grew by nearly 32 per cent in the third quarter, the company reported.