Florentine luxury watchmaker Panerai has opened its first ever airport boutique, at Hong Kong International Airport.

The new store is the sixth opened in the Hong Kong area and joins existing locations in Canton Road, Landmark Prince’s, IFC, Times Square and Tsim Sha Tsui Centre.

The new 27sqm boutique stands out for its blend of tradition and future, inviting clients to discover the Maison’s heritage, craftsmanship and technical expertise.

The brand says the concept of the design and materials used, such as the oak wood and burnished brass, are a reminder of the sea and the heritage of the brand whose roots lie in the history of the Italian Navy.

Panerai now operates 126 boutiques throughout the world.