Adidas Malaysia has launched a new Brand Centre at Kuala Lumpur’s Sunway Pyramid as it expands in the Southeast Asian market.
The new 1328sqm “stadium-style” outlet stocks the full Adidas range from performance to fashion items. Its retail concept design is inspired by iconic city landmarks and cultural hues. The store facade features two large floor-to-ceiling LED screens.
“The all-new brand centre is Adidas Malaysia’s largest store to date, showcasing the latest retail concept and innovations from Adidas as well as our commitment as the No 1 global sports brand,” said Adidas Malaysia country manager Philip Ho. “[We want to be] the best sports company in the world to provide Malaysian consumers with the best products, best experiences and best services, and we intend to inspire the city further with our brand’s unique strength and creativity.”
Features inside the store include a jersey customisation hub, a footwear testing treadmill, and an area for original collections. The space will also serve as a consumer activation and engagement hub.