Sports retail giants Adidas and JD Sports have joined forces to put women in the spotlight through a new campaign.
A social media frenzy ignited by a government call to stop foreign brands from tainting China's name sent internet users...
The original plan was for both brands to fend off the dominance of Nike, but it didn’t quite work out.
A banking source said the business could be worth around US$1.2 billion.
Once-British brand "won't be a burden" for any potential buyers, says analyst.