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Adidas

Adidas Archives

Females to the front: JD Sports, Adidas launch women-led campaign

Sports retail giants Adidas and JD Sports have joined forces to put women in the spotlight through a new campaign.

After H&M, more foreign retail brands under fire in China over Xinjiang

A social media frenzy ignited by a government call to stop foreign brands from tainting China's name sent internet users...

Adidas expects strong rebound, takes Reebok hit

German sportswear maker Adidas AG predicted a strong rebound in sales in 2021, particularly in China, the rest of Asia a...
Image of a woman

Why has Adidas set Reebok free? Here’s what went wrong

The original plan was for both brands to fend off the dominance of Nike, but it didn’t quite work out.

Adidas starts formal process of quitting struggling Reebok

A banking source said the business could be worth around US$1.2 billion.

Why Adidas is swapping leather for mushrooms

Adidas and British vegan footwear brand Allkind are among the global brands bringing vegan footwear options to the marke...
Image of Pierre Cardin

Adidas exploring strategic options for Reebok – including sale

Once-British brand "won't be a burden" for any potential buyers, says analyst.

Retail news around the globe

The EU supports the New Cotton Project; Gap falls short of quarterly profit and other global retail news.

Adidas fears decline as European lockdowns return

German sportswear firm Adidas expects sales to decline in the last three months of the year despite forecasting a return...