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Adidas Archives

Adidas seals long-term partnership with Foot Locker

The collaboration will target US$2 billion in retail sales by 2025.

Adidas expects Russia hit this year, but confident of China recovery

"The tone appears more constructive here than Puma was a couple of weeks ago," said Jefferies analyst James Grzinic.

Adidas announces new China chief as it looks to revive sales

The company has appointed Adrian Siu to take over from Jason Thomas, who became Adidas Greater China's managing director...

Adidas expects to grow China sales this year

Adidas's third-quarter sales fell 15 per cent in Greater China, although they were up 15 per cent in the first nine mont...

The big idea behind Adidas’ controversial ‘breast mural’

To mark the launch of its most diverse collection of sports bras yet, Adidas has created the breast mural, a new ad that...

First Adidas Brand Centre launches in Singapore, brand’s largest there yet

Dubbed ‘Homeground’, the new brand centre marks largest monobrand sport retail store in Singapore.

Adidas Japan to launch brand centre in Harajuku

Directly managed by Adidas, the Harajuku store is set to open its doors to the public on January 22.

Adidas’s largest brand centre in Southeast Asia launches at Sunway Pyramid

Adidas Sunway Pyramid worked with renowned Malaysian graphic designer, Valen Lim, to create localised experience zones i...

Why Adidas is preparing for the metaverse

Competition is heating up as another international sports and apparel brand prepares for the metaverse.

Behind the breakup of Adidas and Reebok

As ABG takes the reins of sportswear brand Reebok, former Nike EMEA business unit lead Rosanna Iacono shares her predict...