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Adidas

Adidas Archives

Analysis: What happened to Yeezy?

After achieving success early on, Yeezy became a major profit driver for Adidas and provided competition to the Nike Jor...

Shell Philippines to open Adidas and Starbucks stores in its gas stations

The business intends to open shops and dining establishments in 550 of its 1400 stations in the Philippines by 2025.

In Singapore, Zalora launches supermart-style pop-up with Adidas

The supermarket-inspired pop-up store is located at Bugis Junction, Singapore.

Puma raises revenue outlook, handling China woes better than Adidas

"It's not easy for everyone," Puma Chief Executive Bjorn Gulden said, adding his company "cannot expect growth in China ...

Adidas seals long-term partnership with Foot Locker

The collaboration will target US$2 billion in retail sales by 2025.

Adidas expects Russia hit this year, but confident of China recovery

"The tone appears more constructive here than Puma was a couple of weeks ago," said Jefferies analyst James Grzinic.

Adidas announces new China chief as it looks to revive sales

The company has appointed Adrian Siu to take over from Jason Thomas, who became Adidas Greater China's managing director...

Adidas expects to grow China sales this year

Adidas's third-quarter sales fell 15 per cent in Greater China, although they were up 15 per cent in the first nine mont...

The big idea behind Adidas’ controversial ‘breast mural’

To mark the launch of its most diverse collection of sports bras yet, Adidas has created the breast mural, a new ad that...

First Adidas Brand Centre launches in Singapore, brand’s largest there yet

Dubbed ‘Homeground’, the new brand centre marks largest monobrand sport retail store in Singapore.