Discount Chinese merchandise chain Mumuso is set to expand in India.

The brand intends to launch outlets throughout the territory and is currently seeking potential franchise partners. It has already opened more than 30 locations in India at a rate of two per month since launching there.

“Mumuso is eyeing at the Indian market aggressively,” said a statement released by the firm, “with new stores in different parts of the country”.

Beyond its range of “Korean-inspired lifestyle products”, Mumuso is now looking at moving into the food-and-beverage sector.

“I have been studying the retail market very closely,” said Mumuso India director Manoj Agarwal. “Indian retail market is huge. When it comes to lifestyle products, India has seen a sharp rise in the demand in the recent years. Our expansion strategy is to set up outlets all over India along with entering the e-commerce market as online shopping has seen a big boost in India in recent years. Mumuso, unlike distributorship, franchises will have more profit and direct access under B2C Format.”