Casual footwear brand Crocs has added five new global ambassadors as it launches the fourth year of its Come As You Are global marketing campaign.
Crocs’ lineup of famous faces now include Suzu Hirose, Yang Mi, Zooey Deschanel, Sejeong and Priyanka Chopra. The global ambassadors for the Crocs brand this year are tasked with inspiring fans to feel comfortable in their own shoes.
In addition to the global ambassadors, Crocs has also enlisted a diverse cast of models and influencers to bring more personal meaning to the brand message. The influencers and models will be featured in campaign photography and imagery that will be rolled out this year, and will be encouraged to engage with fans through forums like social media.
“The fourth iteration of the Come As You Are campaign is a proclamation to our fans: It’s time to stand up and stand out,” said Crocs chief marketing officer Terence Reilly. “Our new lineup of global brand ambassadors and ‘One-Of-A-Kinds’ ambassadors offers the perfect mix of star power and authentic representation to help CrocNation feel empowered and emboldened to own who they are.”
Alongside the campaign, Crocs’ marketing efforts will focus on new, style-forward products as well as footwear comfort innovation.
To help spread the word, Come As You Are will be seen through various digital, social, print, and in-store marketing materials with a global focus on countries including China, Japan, South Korea, the US and Germany.