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US sandwich chain Blimpie makes Asian debut

American ‘submarine sandwich’ chain Blimpie has opened its first store in Singapore, marking its debut in Asia. 

Located in Tampines, the Blimpie Singapore store offers a menu adapted for halal consumers. 

In a style similar to Subway, customers can choose a type of bread ranging from white, wheat, olive, or Parmesan and choose fillings they want. Price range between SGD6.50 (US$4.81) and SGD13.50 (US$9.99) for regular subs.

Last year, American restaurant group Kahala Brands entered an agreement with Singapore’s Deelish Brands to launch Blimpie Singapore. The Singapore business is 100-per-cent Muslim owned and has the same owners as Fatburger Singapore, which is halal certified. 

“Although Blimpie Singapore is not yet certified, the supply chain is 100-per-cent halal and we will be applying for certification shortly”, the company said in a statement. 

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