American ‘submarine sandwich’ chain Blimpie has opened its first store in Singapore, marking its debut in Asia. 

Located in Tampines, the Blimpie Singapore store offers a menu adapted for halal consumers. 

In a style similar to Subway, customers can choose a type of bread ranging from white, wheat, olive, or Parmesan and choose fillings they want. Price range between SGD6.50 (US$4.81) and SGD13.50 (US$9.99) for regular subs.

Last year, American restaurant group Kahala Brands entered an agreement with Singapore’s Deelish Brands to launch Blimpie Singapore. The Singapore business is 100-per-cent Muslim owned and has the same owners as Fatburger Singapore, which is halal certified. 

“Although Blimpie Singapore is not yet certified, the supply chain is 100-per-cent halal and we will be applying for certification shortly”, the company said in a statement.