Cinnabon Hong Kong opened its first outlet last week, brought to the territory by franchisee Reach Out Philosophy Limited.

Famous for its Classic Rolls and Bon Bites, the first Cinnabon Hong Kong store is located in Olympian City mall at Tai Kok Tsui. It joins more than 1200 franchise locations in the world.

“We see a wonderful opportunity for Cinnabon in this city,” said Steven Yang, director of Reach Out Philosophy.

“Local foodies crave high-quality, fresh cinnamon products and we have the perfect answer for them. We are looking forward to bringing the sweet pleasure of our products to Hong Kong and creating many joyful moments of Cinnabon contentment.”

The bakery has been operating in other Asia-Pacific markets, including Japan, South Korea and the Philippines.

Its franchises in China, along with those of sister chain Auntie Anne’s, are owned by Focus Brands.