Hong Kong-headquartered cosmetics retailer Sa Sa International has relaunched its presence in Singapore with an exclusive online partnership with e-commerce platform Shopee.

Following the firm’s exit from the territory last year and the closure of all its Singapore outlets, the new Sasa official store on Shopee Singapore aims to tap the platform’s extensive user base to reach a wider audience. 

“The launch of the Sasa official store will allow us to bring a greater variety of beauty products and tools to a wider audience,” said Sa Sa International chairman and CEO Dr Simon Kwok. “This will enable us to effectively drive sales growth and lay a solid foundation for the development of our new retail model. We look forward to strengthening our e-commerce business further and are positive that working with Shopee will allow us to achieve success in the near future.”

The strategic partnership will enable Shopee to drive growth in one of its top-performing categories – Beauty & Personal Care – by providing a broad assortment of Sasa’s products on the platform. The range will be discounted through to March 1 as part of Shopee’s Brands Festival.

“Shopee is committed to helping our brands and retail partners unlock their full potential,” said Shopee CCO Zhou Junjie. “This campaign is another step forward for us in bringing our users the most popular and exciting products from their favourite brands.”