Pomelo has launched in-app shoppable livestream starring famous Thai actress Davika Hoorne.
The new service is based on its in-app livestream technology rolled out last month. With the new shoppable functionality, Pomelo offers its customers “an engaging and interactive dimension” of the digital retail experience, the company said in a statement.
During the in-app livestream, Pomelo’s customers will be able to interact with Davika Hoorne, receive the actress’ fashion opinions and purchase items immediately.
Pomelo also hosts a weekly live show called ‘Live On Pomelo’, featuring the brand top picks and latest collections.
Pomelo’s in-app shoppable livestream with Davika Hoorne will be available on March 18.