How computer vision technology is impacting retailers

Modern, AI-based computer vision technology is becoming increasingly important to retailers, according to new research from data analytics firm GlobalData.

The technology, which helps businesses extract value from images, has become a dominant presence in e-commerce websites, in stores as well as in applications for other industries such as autonomous driving.

“Computer vision, with its ability to analyse and extract meaningful insights from digital images,” said GlobalData disruptive tech analyst Venkata Naveen, “is playing a unique role in fuelling digital transformation with interesting use cases across industry value chains not limited to retail, insurance, healthcare and travel & tourism.”

Computer vision technology is currently being used by Aussie startup Black.ai in an application for retail stores to identify suspicious behaviour among shoppers, based on their body language, hand movements and facial expressions. 

Germany’s Tui Group, meanwhile, has deployed facial recognition technology to provide travellers with a shortcut to find the perfect holiday – analysing facial responses data to figure out an ideal holiday for travellers.


“The key benefit of computer vision technology is the accuracy with which it can replace human vision if trained correctly,” said Naveen. 

“By adding computer vision into their organisational applications, many enterprises can successfully push the limits of what the technology can do to automate business processes, improve productivity and reduce costs.”

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