Hyundai Development Company has opened a distinctive new dining zone in Seoul’s Yongsan district. The more than 5000sqm District 7 dining area, located on the 7th floor of Yongsan’s Ipark Centre, is divided into three collections of outlets that were named, planned and executed by design firm JHP. In District 7, the restaurants are gathered together at the heart of distinct ‘Districts’ with collections of outlets grouped to reflect specific lifestyle needs. The Lanes, features alleyways
he Lanes, features alleyways of street counters reminiscent of Ridley Scott’s Blade Runner movie; Central offers casual table-service restaurants, while The Crescent is home to fine-dining venues.
JHP, a global firm which specialises in designs for retail stores and shopping centres, extending to interior fitouts, uniforms and branding, says the style of District 7 reflects the region’s culture.
“In Asia the way you eat is defined not by who you are but where you are going and what you are doing on any given occasion,” the company says.