Chinese e-commerce giant JD has registered sales of 27,000 tonnes of fresh products during its Foodie’s Carnival online shopping event, including 4531 tonnes of imported fresh food.
The week-long online festival brought together more than 6000 global brands selling in excess of 1 million seasonal fresh products. The JD Fresh platform also took on a 168-per-cent increase in new users compared to the same period last year.
The top three products in terms of sales volume during the event were shrimp, beef and ice cream, while sales in 10 categories increased 200 per cent year on year.
During the promotion, more than 10 million eggs, 17 million crawfish, and 100 tonnes of imported fruits were sold. Durians, lychees and blueberries were the top three best-selling fresh products among younger buyers under 25, who were shown to shop for quality and not be price sensitive.
Special promotions were held for New Zealand and Southeast Asian fruit, as well as Norwegian seafood. The promotion also saw more than 3.3 million orders of products sold through JD’s National Fresh Produce Green Channel initiative aiming to aid Chinese farmers.