Singapore supermarket chain FairPrice Finest has launched an in-store radio network in partnership with SPH Radio.

The new channel, live in all 26 stores, will offer FMCG companies another channel in which to advertise to shoppers in store, as well as music and content from SPH radio stations. 

The station will reach an estimated 2.5 million shoppers every month. 

“Partnering with SPH Radio will not only help us improve our shopper experience via aural ambience but also provide a wider range of touchpoints for our retail partners to engage with our shoppers in an integrated manner,” said Kelvin Tan, head of customer & marketing (retail business), at FairPrice Group. 

“As Singaporeans are making more frequent trips for their groceries, this will be a viable platform for our retail partners to reach shoppers in their shopping journey.”

The new channel marks SPH Radio’s first foray into in-store entertainment programming. 

Pictured above: Trevor Ng, head of customer & marketing (retail business) at FairPrice Group left, with Sim Hong Huat, GM at SPH Radio.