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Champion to launch sustainable streetwear collection, Re:Bound

Athletic apparel brand Champion is to launch a sustainable streetwear collection Re:Bound next month.

Champion’s Re:Bound Collection will feature a streetwear line made from recycled Reverse Weave fabric, normally discarded during production. According to the company, 45 per cent of pre-consumer recycled cotton has been turned into high-quality apparel products for the range.

The manufacturing process involves three stages: Rescue Waste, Recycle and Rope Dye. 

As part of the launch, Champion invited two Australian influencers and up-cyclers, Philip O’Donahoo and Jaida The Creator, to star in a promotion campaign. 

“Pioneering products is our legacy. Protecting the planet is our long game,” the company said in a statement. “Re:Bound is our first step, and we’re just getting started.” 

The Re:Bound collection is scheduled to launch on August 4.

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