Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events
×

Champion to launch sustainable streetwear collection, Re:Bound

Athletic apparel brand Champion is to launch a sustainable streetwear collection Re:Bound next month.

Champion’s Re:Bound Collection will feature a streetwear line made from recycled Reverse Weave fabric, normally discarded during production. According to the company, 45 per cent of pre-consumer recycled cotton has been turned into high-quality apparel products for the range.

The manufacturing process involves three stages: Rescue Waste, Recycle and Rope Dye. 

As part of the launch, Champion invited two Australian influencers and up-cyclers, Philip O’Donahoo and Jaida The Creator, to star in a promotion campaign. 

“Pioneering products is our legacy. Protecting the planet is our long game,” the company said in a statement. “Re:Bound is our first step, and we’re just getting started.” 

The Re:Bound collection is scheduled to launch on August 4.

You have 7 free articles.