French pastry chef and chocolatier Pierre Herme has partnered with Lagardere Travel Retail to open the first of several food & beverage concept stores in Japan.
Located in Tokyo Station, the store occupies a 105sqm area, and is branded ‘Made in Pierre Herme’. Besides food, the store offers a variety of products from different regions of Japan to support agriculture and promote local and ethical food production.
These products include prepared and packaged food, specialty drinks and a variety of branded gifts and items carrying Herme’s signature.
Located in one of Japan’s busiest railway stations, the ‘Made in Pierre Herme’ flagship is expected to draw the attention of commuters, local and foreign visitors and neighbouring office workers alike.
“We believe this is the beginning of a strong partnership and we expect this first step in Japan will create new opportunities for Lagardere and its partners in this exciting market which has attractive growth prospects,” said Eudes Fabre, CEO at Lagardere Travel Retail North Asia.
The ‘Made in Pierre Herme’ concept store is the first of several openings planned jointly by the two companies, according to Lagardere Travel Retail.
“Pierre Herme has been present in Japan for more than 20 years, and it is part of our mission to help French companies internationally recognised know-how to develop here,” said Richard Ledu, CEO at Pierre Herme Paris Japan.
“There are significant synergies between Pierre Herme and Lagardere so this is a fantastic opportunity with further openings already planned.”