Free Subscription

  • Access 15 free news articles each month

Professional

Try one month for $5
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events
×

Yum China opens first Taco Bell Beijing QSR

Yum China has launched Beijing’s first Taco Bell store, in the Liangmaqiao district.

The Taco Bell Beijing store offers the brand’s nachos and tacos along with exclusive local selections for Chinese customers such as a rice bowl, seasoned bone chicken and taco pizza.

“The Beijing store reflects Taco Bell’s reputation as a culture-centric, lifestyle brand that provides Mexican-inspired food with bold flavors,” the company said in a statement.

Locally inspired wall art, right, at Taco Bell’s new store in Beijing.

Taco Bell Beijing features colourful art walls, illustrating local’s landmarks and culture. The restaurant also houses an open kitchen, allowing customers to see food cooking and preparing process. Mobile pre-orders and takeaway are available in this new store.

“The new store integrates Taco Bell’s signature food and spirit into the local community,” said Joey Wat, CEO of Yum China. “We believe that there is a growing appetite for Taco Bell, and we will continue to review and refine Taco Bell’s service model and offerings for the Chinese market.”

Since entering the country in 2016, Taco Bell has opened 11 stores across China, including those recently launched in Shenzhen and Ningbo. 

You have 7 free articles.