Uniqlo has teamed up with former French fashion model Ines de la Fressange to produce a range of clothing where comfort meets luxury style.
Born and raised in France, de la Fressange became a top international model soon after starting her career at the age of 17. In 2013 she created her own brand Ines de la Fressange Paris and first collaborated with Uniqlo in 2014.
The new range, which goes on sale this Friday (August 28), will feature three themes.
Bohemian is inspired by the free-spirited culture of the 1970s, celebrated in a variety of flowy, twist pleated skirts and dresses with paisley and polka dot prints.
Neobourgeois features 100-per-cent silk blouses and wrap dresses, while the third, Mannish, includes coats, classical tweed jackets, corduroy pants, and other essentials for “masculine coordination”.
De la Fressange says the new lines are influenced by the styling of fashion adopted by women she admires from the 1970s. Among them: actress, songwriter and model Jane Birkin and singer-songwriter Francoise Madeleine Hardy.
“Back in the seventies, many women were determined to emancipate themselves from traditions,” de la Fressange explains. “These liberated individuals took fashion and their lives in exciting new directions.”
The new collaboration will be sold through Singapore Uniqlo stores (excluding at Changi Airport) and online, as well as other selected Uniqlo stores throughout Asia.