VIDEO: How Lego is killing it after almost 90 years

A surfer Lego dude at the Bondi Junction flagship store.
Surf’s up: Inside the Lego Bondi Junction flagship store in Sydney. Image: Supplied
From savvy collaborations with Adidas to inspiring store designs and innovative product development, Lego still remains one of the most powerful brands in the world. When you think of a toy brick brand, there’s only one name that springs to mind – Lego.  It’s synonymous with fun and creativity for people of all ages all around the world, even after almost 90 years.  In this video, Richard Facioni, executive director at Alceon Group, which has the licence for Lego in Australi

This content is for IR Pro subscribers only.

Subscribe now to unlock an all-access pass.

IR Pro - monthly

$4 USD for the first 30 days. (Auto renews at $20 USD per month.)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now
MOST POPULAR

IR Pro - annual

$228 USD per year. (Auto renews annually)
  • Unlimited news access
  • Exclusive members only masterclasses (live and on-demand)
  • Weekly careers advice
  • Weekly and quarterly digital magazines delivered to your inbox
Subscribe now