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VIDEO: How Lego is killing it after almost 90 years

A surfer Lego dude at the Bondi Junction flagship store.
From savvy collaborations with Adidas to inspiring store designs and innovative product development, Lego still remains one of the most powerful brands in the world. When you think of a toy brick brand, there’s only one name that springs to mind – Lego.  It’s synonymous with fun and creativity for people of all ages all around the world, even after almost 90 years.  In this video, Richard Facioni, executive director at Alceon Group, which has the licence for Lego in Australi