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Why has Lululemon taken so long to offer extended sizing?

Lululemon is now offering six pieces from sizes 0 to 20.
When Lululemon founder Chip Wilson body shamed larger sized women in 2013, declaring that some of the brand’s pants “don’t work for some women’s bodies”, little did he know that one day, the retailer would offer pieces from sizes 0 to 20. Yet earlier this month, CEO Calvin McDonald revealed during an earnings call that the brand planned to offer plus-size clothing and over the weekend, Lululemon revealed that four of its staple items will now be available in those sizes in Australia an