Dairy Queen expands its offer in China restaurants

Dairy Queen opens first DQ Restaurant in China with hot food
(Source: Dairy Queen)

Dairy Queen China has opened the country’s first DQ restaurant to offer hot food and cold treats. 

Located at Shanghai Wuijang Lu No 169, the new store features five signature burgers, chicken, fries, onion rings, beverages, and DQ’s full treat menu, including the DQ Blizzard.

Alan Hsu, CEO of CFB Group and operator of Dairy Queen in China, said the company’s goal is to position Dairy Queen as a brand that offers not just frozen treats but also hot meals.

“During the past 20 years, we have turned Chinese consumers into DQ treat fanatics,” said Hsu, CEO at CFB Group. “We are pleased to expand our business by now offering hot meals, including burgers, that Chinese customers crave.”

CFB Group operates more than 1200 DQ restaurants in Mainland China, making it the fastest-growing market for IDQ and the second-largest in terms of DQ restaurant counts, following the US.

The company plans to open two more DQ Blizzard and Burgers stores in Shanghai in September and an additional 180 stores by 2034.

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