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Welcome to cottagecore, quarantine’s new fashion trend

Farmhouses, open fields, sourdough and prairie dresses have become the ultimate form of escapism for a number of Gen Zs online.  The new quarantine-led trend is cottagecore, an aesthetic based on a fantasy lifestyle in the countryside. It was first cultivated through online platforms like Tumblr but has recently grown in popularity on TikTok.  Defined by its nature-centric, sustainable and inclusive values, the cottagecore trend developed an even stronger following during lockdown to e