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Sufiana Sharuddin

Sufiana Sharuddin is a fashion writer. She covers a variety of topics within the industry, including merchandising, technology, trends and current affairs for data platform Omnilytics.

From the author

The bold and the virtual: Beauty trends for 2022

Elaborate makeup inspired by TV shows, hair treatments for the scalp, AI colour matching, and celebrity-led brands are a...

Analysis: Here’s the impact of Chanel’s latest price hike on the luxury industry

Last month, the iconic French luxury house increased the prices of its signature products.

Why luxury brands are bowing down to resale

Luxury brands like LVMH are reselling deadstock material at nearly 70 per cent off the original wholesale price.

Analysis: Why Asia is finally embracing plus-size fashion

Considering the global average size for women is now a UK 16, Asia’s sizing range is incredibly limited.

Analysis: Competition and compassion in sports sponsorship

Brands pay famous athletes big money to use and wear their products. From battles over who sells the most jerseys to dec...

Why Gen Z males are filing away at old-school beauty stereotypes

From punk to hip hop, the ‘man-icure’ craze has been reignited around the world, as evolving notions of gender and mascu...

Battered luggage brands hope travel makes a big comeback

The pandemic has hit travel-related sectors especially hard. As the first signs of recovery emerge, an uncertain future ...

Forget the lipstick effect. It’s fragrance’s time to shine

Perfume and fragrance sales have increased by ​82 per cent year-on-year, from January to June 2021.

How Taobao became Southeast Asia’s go-to for home and furniture

Just two years ago, Taobao took the leap and expanded its home and living category offline, establishing two physical st...

A tasty combo: When food and beauty collide

‘Food x beauty’ brand collaborations started in Korea and have now spread to the US. The quirky and seemingly unlikely ...

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