Free Subscription

  • Access 15 free news articles each month


Try one month for $4
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

Why it’s time retailers finally pay attention to older customers

Older consumers may not be traditionally viewed as being enthusiastic online shoppers, but since the pandemic hit, retailers would be wise to engage the growing number who have embraced e-commerce in recent months.  In fact, according to a new report from ForgeRock, 31 per cent intend to continue shopping online once restrictions are lifted. “A lot of retailers have overlooked older shoppers in the past for a few reasons. The stereotype of this demographic being frugal and penny pincher r