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Universal Standard: “We could be the most important brand in the world”

US womenswear brand offers the largest commercial available size range in the world. Image: Supplied
‘Fashion for all’ is the motto behind this US womenswear fashion label, which offers the largest commercially available size range in the world, from US sizes 00 to 40. Founded by Alex Waldman and Polina Veksler, the five-year-old brand aims to challenge society’s preconceived notions of fashion. It was recognised as one of the world’s most innovative companies in 2018 by Fast Company. We chat with Waldman about the complex relationships that women have with their bodies and how the reta