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Guardian unveils revamped Singapore flagship

Guardian Singapore storefront

Guardian has re-opened its refurbished flagship store at Singapore’s Takashimaya Shopping Centre on Orchard Road. 

The 6000sqft store boasts more than 8000 beauty and wellness products, including an expanded range of K-beauty products from brands such as Stimmung, Medicube, Aprilskin, LilyByRed, T-Some and Makeheal.

Guardian is also introducing own-label products from Olive Young, South Korea’s largest health and beauty chain. 

A standout feature of the new store is a refreshed Fitness Studio which stocks sports-nutrition products and dietary supplements from brands like Shinya Koso and Ginseng specialist Cheong Kwan Jang along with superfoods.

From a design perspective, the store has wider aisles and a click-and-collect service for online shoppers, along with clear navigation panels and educational material for shoppers.

“Despite the challenging retail scene, this store revamp was necessary for us as we wanted to welcome our customers back to shop and continue to discover offerings that suit their needs,” said Soren Lauridsen, CEO, Southeast Asia at Guardian Health and Beauty. 

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