Free Subscription

  • Access 15 free news articles each month


Try one month for $4
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

How Modibodi plans to take period-proof undies all over the world

Image of a woman
Things have changed a lot since Modibodi founder Kristy Chong developed her first pair of period-proof underwear out of frustration with the lack of innovation in the menstrual product category.  In the last few years, the business has developed into swimwear, men’s underwear and teen products; garnered investment from Quadrant; donated undies to 50,000 women around the world and even ruffled a few feathers at Facebook, thanks to its (literally) bloody down-to-earth marketing campaign. No