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For the love of local: FairPrice opens new concept Food Folks @ Lau Pa Sat

FairPrice Group, the supermarket operator, has opened a new neighbourhood concept store mixing popular food & beverage outlets with a curated grocery offer.

Food Folks @ Lau Pa Sat, takes up a 7000 sqft space that houses 10 F&B brands and more than 800 food-related products from 120 local brands. 

The concept of Food Folks is driven by FairPrice’s passion for all things food and local. Its mission of ‘Purpose-Driven Retail’ acts as a launchpad for new brands as well as established ones to increase brand awareness and grow their business.

The public can expect something more than a typical food court or retail marts in this specially created space.  Food Folks @ Lau Pa Sat is not only Singapore’s first locally focused food retail and F&B blended space but also the only Hawker x Street x  Mod-Sin food hall housed in a gazetted national monument.

Consumers can enjoy ready-to-eat meals from 10 brands, each with their own kiosk space: Chef Kang’s, Creme and Cone, GoPizza, Li Xin Teochew Fishball Noodles, QQ Rice, Runes, Shi Hui Yuan,  SMOL, The Grill Knife Smoke House and The Soup Spoon. 

Out of 120 grocery retail brands currently available in the store, 70 per cent are homegrown, 40 per cent are not usually found in major supermarkets, and about 5 per cent have ventured from an online platform into bricks-and-mortar retail for the first time.

Food Folks @ Lau Pa Sat will grant the retail brands a waiver of the initial set-up fees (inclusive of administrative, processing and listing charges). 

The brands are run by a mix of relatively new ‘foodpreneurs’ and second- or third-generation owners who are modernising their brands. For example, the store will mark Edens’ first entry to a physical retail since its online launch in July, where it will introduce a Food Folks exclusive product, Mala Shiitake Chips.

Seah Kian Peng, Group CEO of NTUC Enterprise and FairPrice Group, said the company understands the concerns and challenges the food businesses face amid the Covid-19 pandemic.

“To support our local food brands during this time and help them plan for their future business developments, FairPrice Group will avail our various support initiatives and network for them to leverage. This aims to help our partners deliver greater value and convenience to consumers.” 

Food Folks @ Lau Pa Sat opens daily from 10am to 10pm.

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