American footwear brand Cole Haan has launched its concept store Grandshop at Cat Street, Harajuku in Tokyo.

The flagship houses a selection of footwear and lifestyle products, including the exclusive GrandPro Rally Court Sneakers range in collaboration with Indian-American comedian Hasan Minhaj. 

“Japan holds a special place for the Cole Haan brand as we’ve been there for more than a quarter century,” said  David Maddocks, brand president at Cole Haan. “It only made sense to bring our most innovative retail concept to one of the most iconic shopping destinations in the world — Harajuku district’s Cat Street.”

Spanning 165sqm over two stories, the store features a double-height wall featuring artworks. Currently, it features a floor-to-ceiling version of Lauren Tsai’s optimistic #WriteNewRules poster that notes “Personal transformation changes the world”.

The store facade includes a window integrated with a transparent LED screen showcasing Cole Haan’s product. Digital touch points such as QR codes and a selfie station are implemented inside the store. 

The Cole Haan Harajuku is also the brand’s third Grandshop. Founded in 1928, Cole Hann is now sold in more than 60 countries.