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Meet the Zara of Southeast Asia

Pomelo is the first brand of its kind in Asia’s fast-fashion space. Image: Supplied.
The ability to adapt in retail is critical, and few businesses demonstrate this better than Thai women’s fashion brand Pomelo. Founded in 2013 by David Jou and Casey Liang, Pomelo started as a digitally native vertical brand, the first of its kind in Asia’s fast-fashion space.  It was a success almost immediately, thanks to its competitive pricing and understanding of local fashion trends. But like many online retailers, Pomelo experienced pain points around fit and returns. The founder