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‘It’s about how it makes you feel’: One Teaspoon CEO talks ‘new direction’

Cult denim brand One Teaspoon is evolving with a focus on inclusivity and confidence. Image:Supplied
After 20 years making its mark as an innovator of casual luxury, Sydney cult denim brand One Teaspoon announced the departure of founder Jamie Blakey last week.  Blakey was the creative force behind the brand, probably best known for its iconic denim shorts, bringing it from a Northern Beaches garage to the celebrity circuit and the global stage, with distribution now in over 40 countries. The next chapter of One Teaspoon is in safe hands, however, with Liz Roberts, who joined in its fifth