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How Alibaba’s technology is changing the face of philanthropy

Teaching farmers how to promote their products with livestreaming, connecting engineers with welfare organisations in need of digital experts and using its platform to encourage users to “go green” are just some examples of Chinese e-commerce giant Alibaba’s philanthropic efforts. “In the digital era, technology can amplify the power of philanthropy,” Chris Tung, Alibaba’s group chief marketing officer, said during the MarketingPulse online event. “Philanthropy is in our company’