Estee Lauder has appointed Japanese model Koki as its new global brand ambassador.
In her new role, she will feature across Estee Lauder’s media campaigns, including its makeup campaign this month, domestically and in travel retail markets.
Koki, whose real name is Mitsuki Kimura, began her modelling career in 2018. She has featured on the covers of several high-profile magazines in the region, including Harper’s Bazaar Hong Kong, Elle Japan, Elle Hong Kong and Marie Claire Japan.
“Koki brings a fresh energy to the Estee Lauder brand,” said Stephane de La Faverie, group president at Estee Lauder Companies and global president of Estee Lauder.
He said Koki’s rising star power connects the brand with a new generation of consumers in Japan and around the world.
Besides Estee Lauder, Koki is also serving as a brand ambassador for other luxury labels including Bulgari, Coach and Louis Vuitton.
“It is a dream come true to join the Estee Lauder brand,” Koki said. “It is such an iconic brand that is loved by so many women around the world. I am honoured and grateful to be a part of it.”